Effective Date: September 22, 2026

Shakes – For the Health of It, LLC, doing business as Shakes (“Shakes,” “we,” “us,” or “our”), respects your privacy and is committed to responsibly handling your personal information.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you interact with Shakes, including through our website, loyalty or rewards programs, SMS Marketing Program, point-of-sale systems, online forms, promotions, and other Shakes services.

We may collect personal information that you voluntarily provide to us.

Depending on how you interact with Shakes, this information may include your name, mobile phone number, email address, birthday or other information you voluntarily provide, loyalty or rewards account information, purchase and transaction history, promotion participation, preferences, and communications you send to us.

If you enroll in the Shakes SMS Marketing Program, we may collect your mobile phone number, SMS enrollment and consent information, the date and method of your opt-in, messaging preferences, message interaction information, and records of opt-out requests.

We maintain SMS consent and opt-out information as reasonably necessary to operate our messaging program and comply with applicable requirements.

When you make a purchase from Shakes, we may collect information relating to your order, products purchased, transaction amount, location, loyalty activity, and similar transaction information.

Payment card information is generally processed by third-party payment processors. Shakes does not need to store full payment card numbers when those payments are processed through our payment service providers.

When you visit our website or interact with online services, we or our service providers may automatically collect certain technical information, such as IP address, browser type, device type, operating system, referring pages, pages visited, and general website interaction information.

Cookies and similar technologies may also be used to maintain website functionality, understand website usage, measure marketing effectiveness, and improve our services.

We may use personal information to operate and improve Shakes products and services; process purchases and transactions; administer loyalty or rewards programs; provide promotions, discounts, and special offers; respond to customer service requests; communicate with customers; maintain our website and technology systems; understand customer preferences and business performance; prevent fraud or misuse; comply with legal obligations; and protect Shakes, our customers, and others.

If you expressly opt in to our SMS Marketing Program, we may use your mobile phone number to send promotional, loyalty, informational, and marketing messages relating to Shakes.

If you choose to participate in the Shakes SMS Marketing Program, your mobile phone number will be used to provide the messages for which you have consented.

Mobile information will not be shared with third parties or affiliates for their marketing or promotional purposes.

Text messaging originator opt-in data and consent information will not be shared, sold, rented, or transferred to third parties or affiliates for their marketing or promotional purposes.

This restriction does not prevent us from sharing information with service providers that perform services on our behalf when sharing is necessary to operate the SMS program, such as SMS platform providers, telecommunications providers, carriers, technology vendors, and other service providers involved in delivering messages. Those providers may use the information only to perform services on our behalf or as otherwise permitted or required by law.

You may opt out of marketing text messages at any time by replying STOP to a Shakes message.

For assistance, reply HELP or contact us at travis@eatshakes.com.

Consent to receive SMS marketing messages is not a condition of purchasing products or services from Shakes.

We may disclose personal information to service providers that help us operate our business. These may include point-of-sale and payment providers, loyalty program providers, SMS and communications providers, website hosting companies, technology providers, analytics providers, accountants, professional advisers, and other vendors that perform services on our behalf.

These providers are permitted to access information only as reasonably necessary to provide their services and are expected to safeguard the information they receive.

We may also disclose information when reasonably necessary to comply with applicable law, regulation, court order, subpoena, or governmental request; investigate or prevent fraud or illegal activity; enforce our agreements; protect the rights, property, or safety of Shakes, our customers, or others; or facilitate a business transaction such as a merger, financing, acquisition, restructuring, or sale of business assets.

Regardless of the above, mobile phone information and SMS opt-in consent data will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Shakes uses third-party service providers to operate portions of our business and customer communications.

For example, we may use third-party technology providers to manage customer relationships, loyalty programs, process transactions, deliver SMS messages, host our website, or provide analytics.

These companies may process information on our behalf solely for legitimate business purposes associated with providing their services.

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, administer loyalty programs, comply with legal and accounting obligations, resolve disputes, and enforce agreements.

Records relating to SMS consent and opt-out requests may be retained as necessary to document consent, honor customer preferences, and comply with applicable messaging requirements.

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No method of electronic transmission or storage can be guaranteed to be completely secure, however, and we cannot guarantee the absolute security of personal information.

You may unsubscribe from SMS marketing at any time by replying STOP to a Shakes text message.

You may also contact us at travis@eatshakes.com to request assistance concerning your personal information or communication preferences.

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, which may include the ability to request access to, correction of, or deletion of certain information.

Our website may use cookies and similar technologies to provide website functionality, remember preferences, understand how visitors use our website, analyze traffic, and measure the effectiveness of marketing.

Your browser may allow you to control or disable certain cookies. Disabling cookies may affect some website functionality.

Our website and SMS Marketing Program are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take reasonable steps to delete it.

Our website or communications may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

We may update this Privacy Policy periodically to reflect changes to our business practices, technology, legal requirements, or services.

When the policy is updated, the revised version will be posted on our website and the “Effective Date” above will be updated.

If you have questions about this Privacy Policy, the Shakes SMS Marketing Program, or our privacy practices, please contact:

Shakes – For the Health of It, LLC
travis@eatshakes.com